Experience Amazing

จาก ‘เออิจิ’ ถึง‘ อากิโอะ’ การส่งต่อแบรนด์เลกซัสบนแนวคิด ความสมบูรณ์แบบที่ไม่สิ้นสุด

เจาะลึกแนวคิดของบุคคลที่อยู่เบื้องหลังแบรนด์เลกซัส อะไรคือสิ่งที่ส่งต่อจนทำให้เลกซัสประสบความสำเร็จมาถึงวันนี้

7 min read

สำรวจวิถี ‘ทาคุมิ’ ในรถ SUV ของเลกซัส กับแนวคิด การสร้างรถยนต์ที่ถ่ายทอดความรู้สึกได้

เพราะความต้องการของผู้ใช้ คือสิ่งที่ต้องยึดไว้เป็นศูนย์กลาง จึงเป็นที่มาว่าทำไมรถครอสโอเวอร์ของเลกซัสถึงให้สัมผัสที่ต่างจาก SUV ทั่วไป

7 min read

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